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Launching a WordPress theme without ThemeForest: two days from registration to retirement banner
Last week I launched Aphelion, a block theme for astrophotographers, as a store exclusive. No ThemeForest listing, no…
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100+ licenses migrated: the numbers after 30 days
At the end of July I opened my own theme store and offered every ThemeForest buyer a free…
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Rejected twice by WordPress.org: what the theme review checks that ThemeForest never did
I’ve sold WordPress themes on ThemeForest since 2010. About 16,000 sales, an Elite Author badge, twenty items. This…
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Two CSS traps that ate an afternoon each
The site redesign went mostly to plan. Two things didn’t, and both had the same shape: nothing threw…
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The redesign: turning a portfolio into a shop
A month after the shop opened I rebuilt the site again, on purpose. The decisions behind it, including…
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Alchemists 4.9.0 – Instant Styling, WPBakery 9.0 & WooCommerce Support
Almost since the beginning, custom styling in Alchemists has worked the same way: you pick your colors and…
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Migrating from ThemeForest: what expires, and what never does
Since the shop opened, a steady stream of ThemeForest buyers have converted their purchase codes into license keys…
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The shop is open
All five of my WordPress themes are now sold directly on dan-fisher.dev — lower prices, lifetime licenses, and…

