Designer, front-end developer, and the one person running every part of this shop.
I started selling themes on ThemeForest in 2010. Sixteen years and nearly 16,000 sales later, I’m still doing the thing I set out to do: clean, unique templates for niches most theme authors skip — sports clubs, eSports orgs, escape rooms, event organizers, fight promotions.
Depending on the theme, I’m the designer, the developer, or both. What’s deliberate is that everything ships from one desk: the catalog stays coherent, the code style stays consistent, and the person answering your support question is the one who shipped the theme you’re asking about.
One more introduction, since we’re doing business directly now: Dan Fisher is my brand name — my real name is Roman Perevala. The handle stuck when I opened my ThemeForest account back in 2010, and it’s how most of the WordPress world knows my work. Same person either way: it’s the name you’ll find on the legal pages, and it’s me answering your support tickets.
This site is that next step: selling directly, with fairer renewal pricing and a closer feedback loop than any marketplace allows. And if you already own one of my themes from ThemeForest, your purchase code converts to a free license at Migrate page – it takes about a minute.
How I Work
Small shop, strict rules
Four principles behind every theme I build, every update I ship, and every ticket I answer.
Depth over breadth.
I’d rather build the best escape-room theme than the fifteenth multipurpose one.
Modern WordPress.
My newest themes are full-site-editing block themes – no page builders, no shortcode graveyards when you switch.
Long-term support.
Themes from years back still get compatibility updates. When I sell it, I stand behind it.
Fast by default.
Lean pages, no plugin soup, and demos I actually profile before a release ships. Speed is a feature, not a marketing badge.