Designer, front-end developer, and the one person behind every pixel and line of code in this shop.
I started selling themes on ThemeForest in 2010. Sixteen years and nearly 16,000 sales later, I’m still doing the thing I set out to do: clean, unique templates for niches most theme authors skip — sports clubs, eSports orgs, escape rooms, event organizers, fight promotions.
Every theme here is designed and built by me, end to end. That’s deliberate. It means the design language is consistent, the code style is consistent, and when you ask a support question, the person answering wrote the code you’re asking about.
One more introduction, since we’re doing business directly now: Dan Fisher is my brand name — my real name is Roman Perevala. The handle stuck when I opened my ThemeForest account back in 2010, and it’s how most of the WordPress world knows my work. Same person either way: it’s the name you’ll find on the legal pages, and it’s me answering your support tickets.
This site is the next step: selling directly to you, with fairer renewal pricing and a closer feedback loop than any marketplace allows. The shop itself is coming soon — everything is on ThemeForest in the meantime.
4.85★ average rating (722 reviews)
15,900+ sales worldwide
Elite Author on Envato since 2010
How I work
Depth over breadth.
I’d rather build the best escape-room theme than the fifteenth multipurpose one.
Modern WordPress, no lock-in.
My newest themes are full-site-editing block themes — no page builders, no shortcode graveyards when you switch.
Long-term support.
Themes from years back still get compatibility updates. When I sell it, I stand behind it.